The key to any online application is to balance a user friendly form which doesn't intimidate your user whilst at the same time to collect as much information as possible. The more data collected, the better the understanding of the applicant you will have. This data analysis is advantageous, the ultimate aim of which is to provide a quicker, more in-depth overview which will ultimately improve your process and service. At the outset of providing you with a suitable application, key questions need to be understood. For example, which market or sector are you trying to approach, what sort of data you require and what you would like to do with that data. Your future business plans also have to be considered in order to capture as much data at the outset as possible which will save you time and money in the future, should you wish to expand your online services.